How Nostalgia Cosmetics Lost Their Trademark


Protect your business like it matters to you.

Only registered trademarks can protect you from experiencing the entrepreneurial tragedy of having to rebrand due to the lack of protection for your intellectual property. An LLC does not protect your brand. Owning the domain name does not guarantee you a win in a case of infringement. The Legal Tea of the conflict between Nostalgia Cosmetics and Nosta Beauty is a prime example of why it is so important to protect your brand using  registered trademarks instead of relying on “first use, first serve” stipulations.  

Downsides to waiting to register:

  •  Someone can file and register same or similar trademarks as yours 
  • May have to rebrand to avoid infringement 
  • May need to litigate to keep your brand 

Listen as Attorney LaConya Murray serves up some Legal Tea while explaining why it is so important to make protecting your brand a priority. 

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Resources and links mentioned in this episode:

About the Own Your Genius Podcast

The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life.

Join Attorney LaConya Murray each month as she and guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed.

Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.


Until next week, keep building your business, growing your brand, and owning your genius!


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