Murray's Law

Common Trademark Mistakes ft. AfroChella vs Coachella

By MARKEDlegal
October 12, 2022

Your business matters too much to keep making the same trademark mistakes. These can have a long term effect on your business. Not completing a thorough trademark clearance search? Still waiting until after branding is complete to consult a business or trademark attorney? Waiting too long to register your mark?

Cut. It. Out.

Listen to Attorney LaConya Murray spill some legal tea over the Afrochella vs Coachella trademark situation and discuss the common trademark mistakes highlighted in the case.

Today's episode covers:

Completing a thorough trademark clearance search doesn't mean relying just on the google search engine
It’s important to monitor your trademark once registered to prevent outside violations and to ensure it being used as a brand identifier
The harm of procrastination: Waiting too long to register your trademark increases the chances of someone else filing or using it first

Listen on Apple Podcast, Spotify, Google Podcast, or Stitcher.

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Resources and links mentioned in this episode:

About the Own Your Genius Podcast

The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life.

Join Attorney LaConya Murray each month as she and guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed.

Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.

Until next week, keep building your business, growing your brand, and owning your genius!