Trademarks 101

Welcome to the Trademarks 101 Workshop! This workshop is perfect for anyone looking to build a strong brand and understand the ins and outs of trademarks. We’ll cover everything you need to know, from choosing the right trademarks to navigating the application process and keeping your trademark protected. You’ll learn why trademarks are important, how to conduct a trademark search, and the steps to file and maintain your trademark. Plus, we’ll share practical tips and examples to help you protect your brand effectively.

Objectives:

• Learn how to identify and evaluate strong trademarks.
• Understand the trademark application and registration process.
• Discover the requirements for maintaining your trademark registration.
• Gain insights into strategies for enforcing and protecting your trademark.

Modules:

1. Introduction to Trademarks: Get an overview of what trademarks are, why they matter, and how they protect your brand identifiers like names, logos, and taglines.
2. Understanding the Trademark Application Process: Learn how to conduct a trademark clearance search, prepare and file applications, and understand classifications and specimens.
3. The Journey from Filing to Registration: Find out what happens after you file your trademark application, including examination by an attorney, potential office actions, and the registration process.
4. Maintaining Your Trademark: Learn how to keep your trademark registration active by filing declarations and renewals, and ensuring continuous protection.