It’s March 18, 2019, Beyonce and Jay-Z’s first born, Blue Ivy Carter is 7years old and her parents are still
battling to secure her trademark. The couple first filed for trademark protection in an intent to use application in
January of 2012. An office action was issued for likelihood of confusion with another company however the
problem was rectified when the Carters amended their application. This application was approved for use, which gave
the Carters’ six months to began using the trademark in association with the goods listed in their application.
There were so many lessons to pull from. Our top 3 takeaways are
1. You can’t file a trademark application to prevent other people from using the mark
2. Don’t file an intent to use trademark application unless you truly intend to use the mark in commerce
3. The intent is more than a someday type of thing. You must be able to provide proof that you are working on
bringing the product or service to the market
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