Fiji Water hired Kelleth Cuthbert as a model to promote their product at the Golden Globes. After becoming a social media hit, Cuthbert sued Fiji Water for creating an unauthorized marketing campaign based on the Golden Globes moment using her likeness. The company created cardboard cutouts of Cuthbert and used them in offline marketing campaigns. She believed this alleged unauthorized use of her likeness has generated millions of dollars for the company.
Top 3 Takeaways
1. Destroying the agreement does not make it void
2. Negotiate before entering a contract; you don’t want to end up with buyer’s remorse.
3. Actions matter just as much as words.
What do you think of this situation? Does it make you want to tighten up your written agreements or start using them in the first place? Let us know in the comments.
Also, if you need contract help, visit the Template Suite for contract templates drafted specifically for entrepreneurs.
About the Own Your Genius Podcast
The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life.
Join Attorney LaConya Murray each month as she and guest share their entrepreneurial journey, tricks of the trade, and secrets to getting out of their own way to succeed.
Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.
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