Personal Brand: The Problem and Benefits

Should you build a brand around your name?  It’s the beginning of a new year and many are stepping into a season of innovation and entrepreneurship. As a result, whether to build a personal brand or a separate brand is one of the most common questions buzzing around. So what are the dangers to building a personal brand? Is a personal brand or a separate brand the answer to the rise of entrepreneurs? What are the benefits of building a personal brand? Listen as Attorney LaConya Murray answers these questions by giving the inside scoop on the dangers of building a personal brand and explains the best ways to protect your legacy.  

Today's Problems With Building Personal Brands episode covers:

Resources and links mentioned in this episode:

About the Own Your Genius Podcast

The Own Your Genius podcast is the perfect mix of business, law, and mindset, therefore helping black entrepreneurs succeed in business and life.

Join Attorney LaConya Murray each month as she and guests share their entrepreneurial journey, in addition to tricks of the trade, and their secrets to getting out of their own way to succeed.

Certainly inspired by her grandmother, the community bootlegger, Attorney Murray‘s passion for helping entrepreneurs started early. So today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.


Until next week, keep building your business, growing your brand, and owning your genius!